In preparation for the massive PR campaign that will never happen, I created a demo video of TimeToCall, showing off the new “drag down slider”, and added it to the product page. I am hoping v1.0.1 gets approved soon so you can all play with time.
Why make a Video?
- There is no trial on the App Store, so the next best thing is a quick video to help people decide whether the App does what they want. A lot more purchase decisions are made if the potential customer can see a video before they buy. The purchase seems less risky to them and they know what they are getting in to.
- The press gets so many emails that they too have no time to read all the text written about a product. But they do have a few minutes to watch a quick video, and that helps them decide whether to keep watching and write about the product.
- Users, unsure on how to use the app, get a quick-reference on how best to use it from the demo.
- Videos are cool.
To make this video, I ran TimeToCall in the iOS Simulator and used ScreenFlow 4 to record the screen, record my voice-over, present my finger as a white button, add the text annotations and edit the clips. This is an amazing product, so easy to use. I also used GarageBand to create the Jazz soundtrack, using the default Apple Loops because I am not a musician. ScreenFlow then handled the upload to YouTube.
I’d love to hear what you think of my demo video.