Last evening, on twitter, it seems some of the indie celebs are doing the same:
@marcoarment @gte @gruber My only handicap is I am afraid to tarnish red-sweater with too many crazy posts, so I'm building a new blog...
David Barnard points out that your business should have a voice:
@danielpunkass @marcoarment @gruber yeah. Voice of an entity is important. Separating private opinion from business position makes sense.
Marco Arment, in a Yoda moment, gets poingnant:
@drbarnard @danielpunkass Our companies will come and go. Our names and personal reputations can be built up for life.