Hiltmon

On walkabout in life and technology

The Usage Lifecycle

Joshua Porter writes about the Usage Lifecycle in Designing for the Social Web: The Usage Lifecycle, well worth reading.

The stages in the Usage Lifecycle of a product are:

Unaware This isn’t so much a stage as it is a starting point. Most people are in this stage: completely unaware of your product.
Interested These people are interested in your product, but are not yet users. They have lots of questions about how it works and what value it provides.
First-time Use These people are using your software for the first time, a crucial moment in their progression.
Regular Use These people are those who use your software regularly and perhaps pay for the privilege.
Passionate Use These people are the ultimate goal: passionate users who spread their passion and build a community around your software

I have two products launching soon, so we’re at the unaware stage. Working hard on creating the materials to move people to interested stage. The goal as always, passionate use.

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